Dear Friends,

     We are all going through unprecedented times. It has been very stressful for our community, but I have never been so happy to be living in Hawaii. We all are very lucky. During this pandemic closure, we have been busy painting, polishing, and deep cleaning. Ariana and Michelle and my wife Judy have been relooking at the dining rooms and are making changes. We cannot wait to reopen. I miss working, I miss our customers and I miss our hard-working employees. Frida's and Honu employees are the souls of our little restaurants.

We are looking to open both restaurants sometime late July or early August. We need the hotels open, with about 40 or 50% occupancy. 

We want to make sure when we open, that the floor staff will be able to make enough money to be their rent etc. Chef Nick and Chef Sergio and I are redoing our menus. You will see us keeping our signature dishes, but we are creating new menus for both restaurants. We are creating more comfort style food. But exciting. We are very excited about the new menus. They will be more value-driven.

So, Honu Seafood & Pizza & Frida's Mexican Beach House look forward to a fresh reopening. Judy, Michelle, Ariana, Gerry, and myself thank you from the bottom of our hearts.


Many Mahalos, Mark & Judy Ellman

Practice Aloha from the island of Maui.

Has created a  Private Barrel for our Frida's Beach House...

The "grand" AñeJo Hungarian Oak Barrel aged for 31 months.

Maui Restaurateur Mark Ellman
on Life During the Pandemic
Coping, caring, keeping the Aloha spirit alive during the coronavirus crisis, read more...

Frida’s is the 18th restaurant created on Maui by  Mark and Judy Ellman. Along with Gerry (Mark's sister), and their daughters Michelle and Ariana they deliver every day the true feel of a family owned business.

Sergio is the Head Chef for Frida's, not only a talented cook but a true friend to Mark. They have been working together on Maui's culinary scene for over 30 years.

Frida's Mexican Beach House serves traditional Mexican Cuisine with emphasis on seafood.




What can we do for you?

Important: We don't take reservations through email. For reservations click here.

1287 Front St
Lahaina, Hawaii, HI 96761

(808) 661-1287

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Website created by claucastillo.com

Photographs by tonynovak-clifford.com

2020 all rights reserved.

Monday -Sunday
Lunch - 11am to 3pm
Happy Hour - 3pm to 4:30pm 
Dinner - 4:30pm until 9:00pm

Free valet parking service from 4:30 until close time.

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