Frida’s is the 18th restaurant created on Maui by  Mark and Judy Ellman. Along with Gerry (Mark's sister), and their daughters Michelle and Ariana they deliver every day the true feel of a family-owned business.

Sergio is the Head Chef for Frida's, not only a talented cook but a true friend to Mark. They have been working together on Maui's culinary scene for over 30 years.

Frida's Mexican Beach House serves traditional Mexican Cuisine with an emphasis on seafood.